FOR THE LOVE OF SALLAH (MEAT)

INSIGHT The Big Sallah, as it’s popularly known, is a period everyone looks forward to, both muslims and non-muslims. The reason is simple, this is the Sallah that Ram is killed. People go the extra-mile just to get meat from friends and family. IDEA Our idea is to tap into this behavioural insight to strengthen the top of mind awareness of our brand during this period. We intend to achieve this by encouraging people to go along/celebrate with a refreshing bottle of LaCasera. To bring our idea to life, we will explore two visual executions, using the exaggeration technique to show how far people can travel for the love of Sallah (meat).